True artist
Located in the vibrant heart of Barcelona, a city renowned for its artistic heritage, True Artist redefines the concept of children's clothing. This modern brand is led by Adriana Esperalba, a visionary who combines the essence of art and fashion. Known for her role as Creative Director of Bobo Choses, Esperalba is now channeling her seasoned expertise into this new venture, True Artist. In an in-depth conversation on the eve of their new launch, Esperalba reveals the philosophy, creative process, and aspirations defining the new brand.
KINDA: As the creative director and visionary behind this brand, could you share with us the core philosophy behind True Artist?
............ Adriana: »Sure. True Artist was born out of a deep belief in nurturing creativity and artistic expression in children. We combine timeless design with artistic experimentation to create pieces that are both sophisticated and expressive. It's about fostering a lifestyle where art is not just observed but lived and experienced.«
KINDA: How does True Artist's artistic essence translate into its unique children's collections?
............ Adriana: »We focus on clean, sophisticated lines and a subdued colour palette that allows the inherent beauty and quality of the garments to shine through. Each piece is designed to be versatile, encouraging children to interpret and style it in their unique way. By encouraging this personal expression, we keep our collections fresh and appealing.«
KINDA: Can you describe the artistic approach behind True Artist's campaigns and how they embody the brand ethos?
............ Adriana: »In our campaigns, we aim to combine the world of modern art with our clothing. It starts with an idea or theme from the art world, influencing the entire campaign. We don't just show our collection, we try to create a space where fashion and art come together. It's about making each campaign a conversation, inviting our audience to see our pieces as more than just clothes, but as part of their creative expression.«
KINDA: True Artist strongly emphasizes locally produced, high-quality garments. Could you explain the importance of this aspect to your brand?
............ Adriana: »Absolutely. Quality and local manufacturing are fundamental pillars of True Artist. By manufacturing locally, we ensure that each garment meets our high standards of craftsmanship. It also allows us to support local manufacturers and contribute to the sustainability of our industry. We carefully select our materials to ensure that they are not only high quality and durable but also responsibly sourced. This commitment to ethical manufacturing isn't just a choice, it's an integral part of our brand identity and values.«
KINDA: Looking to the future, what can we expect from True Artist in the coming seasons?
............ Adriana: »We are always looking for new ways to combine art and fashion in a meaningful way. Our future collections will delve deeper into the connection between clothing and creativity, offering innovative designs that inspire children and adults alike. We will continue our commitment to sustainability and push the boundaries of how fashion can make a positive contribution to our world. Above all, we will stay true to our mission of creating a nurturing space for children to grow as artists and individuals.«
Interview with ADRIANA ESPERALBA
Edited by OIHANA VILLENA
Photographer RAUL RUZ
Photographer’s assistants TOMY AVILA & MESERET MARTINEZ
Stylist DUYGU MASSOL
Styling Assistant ALBA MONFORT
Makeup & Hair ANA SANCHEZ
Makeup & Hair assistant JESUS ALAMEDA
Production MERCE DAUDER
Production assistant MAXI CARRIZO